World Netball launches 2027 NWC brand

“Brace Yourself” brand is expected to be the face of the global tournament and also to elevate fan experience in Sydney, Australia during the showcase.

Veronica Gwaze-Zimpapers Sports Hub

WORLD Netball, Netball Australia and their Local Organising Committee (LOC) have announced “Brace Yourself” as the 2027 Netball World Cup brand identity.

“Brace Yourself” brand is expected to be the face of the global tournament and also to elevate fan experience in Sydney, Australia during the showcase.

The brand was unveiled this afternoon, with current international players Sunday Aryang, Kate Moloney and Liz Watson (Australia), Shimona Jok (Jamaica) and Mary Cholhok (Uganda), representing athletes from across the globe.

World Netball president Dame Liz Nicholl DBE said: “I am thrilled to see the branding of the Netball World Cup Sydney 2027 come to life, in such a bold, vibrant, unmissable way.

“At World Netball we are on a mission to grow our reach, revenue and capacity, by driving game development and the worldwide delivery of a portfolio of thrilling world-class events.

“The Netball World Cup 2027 brand launch clearly shows the Local Organising Committee’s intentions to achieve our mission, by creating an event designed to move netball into the future.”