Online Reporter
ONE may find oneself raised in a foreign land, immersed in a culture entirely different from that of their heritage, yet the undeniable pull of one’s roots remains. Such is the compelling story of Zimbabwean artiste Vuyelwa Loyisiwe Magalela Hlabangana, known within the music scene as “Yeye M”. Despite relocating to the United States of America at the tender age of just 18 months, her heart has consistently resonated with an African rhythm.
Now a burgeoning artiste in the realms of Afro-house, Afro-soul and Amapiano, Yeye M, who eloquently sings in IsiNdebele, has graced stages across both the US and Africa. She has shared platforms with industry heavyweights the likes of Focalistic, Major League DJz, Sha Sha and Bella Shmurda. In this week’s spotlight, she candidly shares insights into her personal journey, the challenges she has encountered and her abiding love for music.
Q: Please tell us about yourself.
A: I was born in Harare, Zimbabwe and moved to the US when I was about 18 months old. I did all my schooling in the States, but we visited Zimbabwe every few years. During those visits, I spent all my time in Bulawayo where my family is based, so I consider Bulawayo my home.
Q: How did you get started in the music industry?
A: When I started, I honestly had no idea what I was doing. I wasn’t even sure what my sound was. But it’s been a beautiful journey, discovering my voice and a sound I now feel confident sharing.
Q: What genre of music do you specialise in?
A: I focus on Afro-house, Afro-soul and Amapiano.
Q: What drives your passion for music?
A: I believe in love and I believe that without love and music, I wouldn’t be walking in my purpose. Music gives me the opportunity to use my voice to impact lives – and that’s what drives me.
Q: What’s your take on the music industry overall?
A: It can be incredibly stressful. It takes a toll on your mental health and you have to make sacrifices to pursue your dream. But I remain grateful. God continues to show me that I’m on the right path and walking in my purpose.
Q. How have you managed to perform alongside heavyweights in the industry?
A. I can say it was through my first EP, Sila, which I released in 2022, that I began to gain recognition. It opened doors for me, leading to collaborations with legendary musicians and performances on international stages. All the bookings I received were essentially through my own efforts and the small traction I gained from Sila. Most importantly, it’s been people believing in my talent and giving me the platform to showcase my skills and grow.
Q: What challenges have you encountered in the industry?
A: I’ve had incredible experiences and met amazing people, but as a young woman navigating this space alone, I’ve had to work twice as hard to be taken seriously. There’s also the issue of personal safety – you have to take extra precautions. It requires thick skin, but you must also keep your grace and protect your heart. Most importantly, we need to do more to protect women in the industry.
Q: What has your experience been like in the arts industry, both in and out of Zimbabwe?
A: In Zimbabwe, I’ve encountered both support and resistance. Some see my vision and want to protect and uplift me, but some try to discredit me. As a culture, we need to support our artistes more consistently. We shouldn’t wait for outside recognition before appreciating our own. I’m proud to be Zimbabwean and African. Our culture is rich, our sound is versatile and it’s evolving. But again, we must do better when it comes to protecting and uplifting women in the industry.
Bongani Ndlovu