Zim at World Travel Market to promote tourism

Africa Moyo

Zimbabwe is participating in the World Travel Market (WTM) 2023, which started in London, the United Kingdom, today. The WTM, a must-exhibit travel show hosted by the UK every year, brings together the global travel trade under one roof to discuss business, innovations and trends in the industry.

It ends this Thursday.
Tourism and Hospitality Industry Minister, Barbara Rwodzi, is leading the Zimbabwe delegation that comprises the Zimbabwe Tourism Authority and a number of tour operators.

As part of efforts to promote Gastronomy Tourism, an initiative of First Lady Dr Auxillia Mnangagwa, Zimbabwe will also showcase its traditional cuisine at the WTM 2023.

Given its importance to promoting healthy living, Gastronomy Tourism will be promoted at the WTM even in the absence of the First Lady.

Gastronomy Tourism is a way of preserving the Zimbabwean tradition and culture, and promotion of healthy living and national identity.

Minister Rwodzi said international tourism promotion remains a critical component of Zimbabwe’s tourism recovery as it significantly contributes to export earnings through tourism receipts.

Ten companies are exhibiting at the Zimbabwe Stand, namely the Rainbow Tourism Group, African Sun, Cresta Hotels, Coghlan Villa Guest House, Daisy Guest House, Mhukahuru Toursand Resorts, Click and Drive Tours, Victoria Falls Hotel, The Bayete Collection, Rhino Safari Camp and Blueberry Travel.