Zimbabwe captures global attention at Expo 2025 Osaka

Herald Reporter

THE Zimbabwe Pavilion  at Expo 2025 Osaka in Japan has become a major attraction, drawing thousands of visitors daily, especially weekends.

The visitors have expressed interest in experiencing the country’s unique tourism offerings.

A major crowd-puller has been the Virtual Reality installations, which transport guests to the heart of Zimbabwe’s majestic landscapes and cultural heritage.

During her recent tour of the Pavilion, Tourism and Hospitality Industry Minister, Barbara Rwodzi, interacted with visitors and distributed promotional materials with the vibrant National Fabric emerging as a clear favourite.

The National Fabric, which beautifully showcases Zimbabwean identity, is the brainchild of Tourism Patron, First Lady Dr Auxillia Mnangagwa.

Minister Rwodzi said Zimbabwe is poised for a “significant increase in tourist arrivals, driven by the enthusiasm, engagement and high volume of inquiries generated at the Expo”.

She said the interest sparked at the ongoing global event is “a strong indication that more travellers are ready to “experience Zimbabwe”.

More visitors are expected this week, as President Mnangagwa is expected to lead the Zimbabwe National Day celebrations on Wednesday.

A number of deals are expected to be sealed this week between Japan and Zimbabwe.

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