Online Reporter
Judith Phiri,Zimpapers Business Hub
The national trade development and promotion organisation, ZimTrade, has said Zimbabwe’s blueberries are becoming a world favourite, with more markets showing interest in the fruit.
In a post on social media, ZimTrade said they were happy to see Singapore as the latest market to stock Zimbabwe-grown berries in leading outlets.
Blueberries are a thriving export crop in Zimbabwe, benefiting from the country’s favourable climate, which allows for early-season harvesting and provides a competitive edge in the European market.
The industry has seen significant growth in production and exports over the last five years, with plans for further expansion. Key export markets include Europe, the Far East, and the United Kingdom (UK), with Zimbabwe positioning itself as a key player in the global blueberry export market.
ZimTrade chief executive officer (CEO), Mr Allan Majuru, has commended the country’s growth in the production of horticultural produce earmarked for regional and international markets.
In recent years, the country has been in the headlines for having the fastest-growing blueberry production, with export figures on an upward trend.
“Figures show that Zimbabwe’s blueberry exports grew by 85 percent from US$6,3 million in 2021 to US$11,7 million in 2022, despite a 1 percent decline in global trade of the product,” he said.
He added that the growth of the blueberry subsector has also been partly driven by support from the Government.
Mr Majuru said over the past few years, President Mnangagwa has focused on improving agricultural infrastructure, including the construction of dams and irrigation systems.
“These efforts aim to provide reliable water sources for horticultural activities, especially in areas prone to drought. The Second Republic has pushed for policies that support the horticulture sector, making it more attractive and profitable for local farmers.”
According to data from ZimTrade, the country’s trade promotion agency, blueberry exports have grown dramatically, rising by 351 percent from US$11 million in 2020 to more than US$50 million in 2024.
Export volumes also increased significantly, from 2 503 tonnes to 6 240 tonnes during the same period, driven by rising global demand.
derick.khumalo