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Ivan Zhakata Herald Correspondent
The country’s largest integrated media house, Zimpapers (1980) Limited, is exhibiting at this year’s Zimbabwe Agricultural Show in Harare, as it continues to engage with its readers, listeners, viewers and advertisers.
The Zimpapers radio division is also broadcasting live from the agriculture show, thrilling attendants and giving them updates on the event.
Zimpapers communications and public relations manager Mrs Pauline Matanda yesterday said: “Evidently, as leaders in the information dissemination industry, Zimpapers is always among the big boys supporting all economic processes the country will be going through. We are proud to be contributing tremendously to the agricultural revolution through information propagation.
“We have been in the game all the way and now we have just introduced another masterstroke – the Agriculture Journal that hits the streets on the last Friday of every month as an insert in The Herald.” Mrs Matanda said the Agriculture Journal was thematically structured and gives farmers information that matches the seasons they would be going through.
“This effectively makes it more of a handbook than any other journal that you have come across,” she said.
Mrs Matanda said content in the journal comes from experts in various sub-sectors of the agricultural industry.
The Agriculture Journal also provides the industry with a chance to market its inventions and products.
“Zimpapers has on any other given day never stopped to distribute farming news, thanks to its numerous publications and platforms that cover the whole country,” said Mrs Matanda.
The Zimbabwe Agriculture Show provides an opportunity to farmers to share experiences so as to grow the sector, which is crucial to the country’s success.
Online Reporter