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The Herald, 25 September, 1992
IN an on-going move to expand, and make easily accessible the range of services it offers to both readers and advertisers, the Zimbabwe Newspapers Group has opened offices in Kadoma and Chinhoyi, while the opening of a new office in Bindura is imminent.
The senior general manager of Zimbabwe Newspapers (Harare branch), Mr Lovewell Mazarura, said yesterday that the offices in Kadoma and Chinhoyi have already been operating for some time.
“Another office will shortly be opened in Bindura. All these offices will offer a full range of services for our group of newspapers,” he explained.
Zimbabwe Newspapers owns The Herald, The Sunday Mail, The Chronicle, The Sunday News, The Manica Post and Kwayedza.
Next month the group celebrates a century of service to readers and advertisers by its flagship, The Herald.
LESSONS FOR TODAY
- Decentralisation is critical in business because it ensures that the business spreads its tentacles and it enables the business’ clients to access products and services at the nearest points to them.
- Zimpapers is the largest diversified media institution in the country and it is big because it has offices in almost all the major cities and towns across the country.
- Decentralisation also ensures brand visibility – a key component in business because it builds brand awareness, so that people know who you are and how your product and services can be useful to them.
- Zimpapers will be celebrating its 131st anniversary next month at a time when it has grown beyond the newspaper business and now has four radio stations and one television station.
Bongani Ndlovu
Online Reporter