Online Reporter
Mukudzei Chingwere-Herald Reporter
DIVERSIFIED media group Zimpapers (1980) Limited acting chief executive Officer, Mr William Chikoto, has stressed the importance of continuous marketing, even for established brands.
Speaking after the announcement of a partnership with Delta Beverages on the “Share a Coke” campaign, Mr Chikoto pointed out that Delta served as a prime example of how to maintain visibility in a competitive market.
“Delta is one of our top partners. We do business with them across all our platforms, including our printing and packaging company, Natprint. They have been supporting us for many years,” said Mr Chikoto.
“Today, we are excited to receive this personalised branded Coke, which really connects with us. We see a lot of innovation.
“Even though they are a top brand, they continue to market themselves across our platforms. This long-term partnership with them is something we are truly grateful for.
“Coca-Cola is known worldwide, yet they keep themselves top of mind. Their marketing strategies are excellent and they maintain the quality of the products they sell.
“Despite being the number one beverage in the country, they continue to push their brand as hard as they can,” said Mr Chikoto.
Delta Beverages also expressed satisfaction with its collaboration with Zimpapers.
Delta Corporate Affairs general manager Ms Patricia Murambinda said they had recorded a lot of positives from their partnership with Zimpapers.
“What we really like about Zimpapers is their wide range of media through which we can channel our communication,” said Ms Murambinda.
“They offer online pages, print media and electronic media, all of which have significantly helped us in pushing our brand campaigns.”
Ms Murambinda said the market response to the “Share a Coke” campaign had been overwhelmingly positive and was resonating with their target consumers.
