Online Reporter
Nqobile Bhebhe, [email protected]
THE Zimbabwe International Trade Fair (ZITF) Company is set to undertake a three-leg regional engagement tour to meet key stakeholders aimed at demonstrating how its exhibition platforms can drive market entry, foster high-value partnerships and unlock regional growth opportunities for Zimbabwean businesses.
Last year, ZITF conducted similar tours in Botswana, South Africa and Zambia.
This year, the same countries are being targeted as part of the company’s strategy to expand trade networks and attract investment into Zimbabwe.
In addition to promoting trade and investment, ZITF carries a core mandate of image building for Zimbabwean businesses.
In a notice, ZITF said the tour will commence in Francistown, Botswana on Friday, followed by Johannesburg on 5 March and round off in Lusaka, Zambia on 10 March.
The engagement sessions aim to showcase how its various exhibitions can serve as effective platforms for businesses seeking to expand their market reach, network with regional players and grow their operations.
ZITF runs several specialised exhibitions, including Mines Entra, Schollastica Expo and Africonfex among others which provide targeted opportunities for industry stakeholders to engage, explore collaborations and identify new investment prospects.
The tours are part of Zimbabwe’s broader push to deepen regional economic integration and position local firms as competitive players in Southern Africa’s growing markets, underscoring the pivotal role ZITF plays in catalysing trade, investment and sustainable economic growth.
Bongani Ndlovu