Chronicle Editor
Mthabisi Tshuma, Showbiz Correspondent
9inety Sev7en Untitled Channel, a creative agency that is based in Bulawayo is out on a mission to promote the arts, mostly fashion and music once lockdown measures are eased.
They are hoping to do this through hosting memorable events where designers will collaborate with musicians to promote their designs.
Founded by Mthandazo Ngwenya, the creative agency which is also into events management said the year 2021 is one that should be focused on strong branding for artistes.
“As 9inety Sev7en Untitled Channel, we want to deliver strong branding identity through marketing communications across all media for artistes.
“This will be done through printing design, brand development and positioning. With the new normal, we want to promote artistes through setting up websites, interactive multimedia development, social media marketing and advanced search engine marketing,” said Ngwenya.
He added: “In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do. 9ninety Sev7en decided to bring this vision into life and tap into the unexploited talent of art from musicians to designers in the city. The main objective of the brand is to bring people together and entertain them, at the same time doing business through the art music industry thus creating a market for designers and musicians,” said Ngwenya.
Ngwenya said they are out to give artistes the opportunity to cross pollinate ideas thus leading to the growth of the fashion and music industry in Bulawayo. – @mthabisi_mthire
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