Adidas dumps athletics

LONDON. — German sportswear giant Adidas, the biggest sponsor of the scandal-hit International Association of Athletics Federations, is to end its multi-million dollar backing of the governing body four years early, the BBC reported on Sunday.

The BBC said Adidas’s decision was related directly to the doping scandal engulfing global track and field.

Adidas is understood to have told the IAAF it was thinking of withdrawing from its agreement as a result of the World Anti Doping Agency (WADA) Independent Commission’s first report, published in November, which detailed claims of “state sponsored doping” within Russia.

Earlier this month, commission chairman Dick Pound produced a second report, which revealed that “corruption was embedded” within the IAAF under former president Lamine Diack.

That, the BBC said, led Adidas to terminate its agreement, with officials at the company telling the IAAF of its decision this week.

According to the BBC, Adidas believes the doping revelations in Pound’s report constitute a breach of its agreement with the IAAF. — AFP.

Related Posts

Heed Global South’s calls: President . . . demands just world order at UN Summit

Wallace Ruzvidzo in NEW YORK CALLS by developing countries and the Global South for a just and equitable world order must be heeded to accelerate progress towards fulfilling the United…

Restoring trust in UN key: Govt

Wallace Ruzvidzo in New York, USA RESTORING trust in the United Nations is critical as the world fragments into unilateralism against the founding principles of the global body, Foreign Affairs…

Leave a Reply

Your email address will not be published. Required fields are marked *