Chronicle Editor
Mbulelo Mpofu, Showbiz Reporter
THE All Africa Music Awards (Afrima) in conjunction with the African Union will on Friday hold a business summit meant to help creatives gain financial knowledge.
Leading authorities on global music trends and business will discuss revenue and rewards for African artistes at the Africa Music Business Summit (AMBS).
The event that will be held at the luxurious Eko Hotels and Suites in Lagos, Nigeria will have creatives and those involved in the music business who would have registered freely on the Afrima website, getting insights on how to make money from their music.
The panel sessions will be led by industry leaders such as Ninel Musson Co VTH Season (South Africa); managing director for Trace TV West Africa, Sam Onyemelukwe; Founder, El Batron, Tarek Nojara (Egypt); managing director for Hip TV Nigeria, Ayo Animashaun and senior manager, Sponsorship and Promotions for MTN, Osaze Ebueku.
Others are Africa’s global superstars — South African artiste, Cassper Nyovest; Mr P of the former music duo, P-Square; and Moroccan artiste, Manal among other continental heavyweights.
The AMBS keynote address will underscore the need for revenue generation, collection and sustainability, with three panel sessions on individual elements that form part of the monetisation process of African Music. The panel discussion topics are: “Building a Cult: The Magic of Music Marketing”, “The Music Industry Goes Online”, and “Modern Technologies and Music Struggles”.
This music business summit comes just a month after Afrima revealed nominees for awards where Zimbabwe is being represented by six artistes. The artistes include Sha Sha who is up for the Best Female Artist in Southern Africa Award with her jam “Woza” which adds onto her recent nominations at the Amapiano Awards and Tamy Moyo who is nominated in the same category with her collaboration with Jah Prayzah “Kuteera”. This category is dominated mostly by South African artistes.
Jah Prayzah is up for the Best Male Artist in Southern Africa Award with his hit song Mukwasha. He will be battling it out with mostly Amapiano heavyweights like Focalistic and Major League DJz.
In the Best Artist/Duo/Group In African Reggae/Dancehall category, three Zimbabwean artists are nominated.
Nutty O features with his hit song “Safe” and ExQ & Tocky Vibes are nominated for their smashing collaboration Wakatemba.
The voting process, which closes on Saturday, according to event organisers, will be monitored and audited by a reputable international auditing firm.
In partnership with the African Union Commission, Afrima has been regarded as the ultimate celebration and recognition of African talents and creatives globally for the past seven years. – @eMKlass_49.
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