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Arts Reporter
Star FM’s July theme, “ZimNtulikazi” was the station’s most successful initiative to date. Star FM programmes manager Napoleon Nyanhi said the feedback coming from listeners as a result of the decision by the station to push brand Zimbabwe throughout the month of July was overwhelming. He said musicians visited Star FM throughout the month of July to express their gratitude for the initiative which had seen only music from Zimbabwe being played on the country’s leading radio station while Zimbabweans who have made a mark in different fields across the world were celebrated.“This helped the station to gain ground and solidify our position as the urban radio station that is championing progressive things,” Nyanhi said.
The station also ventured deep into Zimbabwean culture and featured restaurants that specialise in traditional dishes on “The Breeze”.
The “326Xpress” had a quiz session testing people’s knowledge of the country and the theme culminated in the “Best of ZimNtulikazi’s Top 10 Countdown” which was hosted by DJ Mox on July 29.
Nyanhi affirmed that a significant percentage of Zimbabweans who did not know that July was called Ntulikazi in Ndebele now knew the word.
Zimpapers public relations and corporate affairs manager, Beatrice Tonhodzayi weighed in saying the decision by the station to honour all things Zimbabwean in the month of July had certainly allowed the country to shine and applauded the station for always coming up with ‘firsts’ that shake up the radio listening experience.
“It is exciting to see Star FM coming up with these innovative ideas and themes, which always bring excitement to the radio listening experience,” she said.
Tonhodzayi said that a lot of people were sceptical at first as she saw posts on social media where listeners questioned where Star FM would get enough music from Zimbabwe only to last the whole month.
But the station did it well and what a listening pleasure it was to hear some songs which were last played ages ago being played.
This initiative put Zimbabwean local music on the world map.
“What we are most excited about as a corporate is that in running with this theme, the station placed Zimbabwean music, achievements, personalities and businesses on the map.
“This is in line with government’s policy to push local products and services and we are glad that our radio station; through the ZimNtulikazi theme played a part in pushing brand Zimbabwe,’ she said.
This month Star FM’s theme digs from the seeds of greatness planted by the liberation war heroes to expose present day legends.
“The theme of the month of August has been dubbed ‘#Legendary’.
Online Reporter