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Herald Reporter
ASB Hospitality Zimbabwe has appointed Heddo Siebs as director, representing the interest of its Dubai-based shareholder, Albwardy Development.
He took over from Mr Laurie Ward who is no longer with the group.
Mr Siebs is a former Cluster General Manager of Hyatt Regency Addis Ababa, Ethiopia as well as Hyatt Regency in Dar es Salaam in Tanzania.
ASB Hospitality (Zimbabwe) runs and owns the Meikles Limited group.
In a statement, the renowned transnational hospitality company confirmed the appointment of Mr Siebs as a director in charge of its Dubai-based division.
“ASB Hospitality Zimbabwe has appointed Heddo Siebs as director representing the interest of its Dubai-based shareholder,” read the statement.
“Mr Siebs is also a group chief executive of the hospitality division of Albwardy Development, the Dubai-based company that holds 100 percent shareholding in ASB Hospitality (Zimbabwe), the company that owns and runs Meikles Hotel.”
Mr Siebs is currently based in Dubai where he superintends the group’s other operations.
“Mr Siebs is based in Dubai, from where he oversees the group’s growing hospitality portfolio and its hotel projects around the world.”
“In liaison with the project team and local executive management, Mr Siebs has overall responsibility for coordination of the multi-million-dollar refurbishment of Meikles Hotel that is now well underway.”
ASB Hospitality acquired Meikles Hotel in 2020 and is carrying out a phased refurbishment to bring it up to the highest of international standards with a wholly new design style, as well as a range of new amenities and facilities.
“Albwardy Investment made a successful foray into the hospitality industry more than 20 years ago, and today holds a significant portfolio of 16 properties over four continents.”
“The portfolio includes a mix of acquired, refurbished, and new build properties, with its success attributed to strategic branding with some of the most distinguished and renowned international hotel chains and operators,” reads the statement.
“The portfolio currently comprises 1 300 rooms, with an additional 1 100 rooms under development at present. This has created employment opportunities for over 2 500 staff, with an additional 1800 jobs created on project sites.”
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