Ashok Leyland appoints Zim distributor

Ivan Zhakata Herald Correspondent

Ashok Leyland, the flagship company of the Hinduja Group and the top Indian manufacturer of commercial vehicles, has signed a new distribution agreement with Tsapo Group to enter the Zimbabwean market.

A newly-branded showroom was inaugurated in Harare last week by Indian Ambassador Mr Vijay Khanduja in the presence of Ashok Leyland Africa head Mr Sachin Dasharath and chief executive of Tsapo Group Dr Patrick Masocha.

Speaking at the signing ceremony, Mr Dabarath said the agreement marked a significant milestone as they unveiled a new and exciting collaboration between Zimbabwe and Ashok Leyland.

“The introduction of Ashok Leyland vehicles ushers an era of enhanced efficiency, reliability and ground-breaking innovation within our transportation sector,” he said.

“The company is renowned for its commitment to excellence, cutting-edge technology, and a rich legacy of delivering quality vehicles that are set to elevate the standards of our public and commercial transportation systems.

“I extend my sincere congratulations to Ashok Leyland and firmly believe that this collaboration will significantly contribute to the growth and development of Zimbabwe’s transportation sector.”

India had always been a valuable partner in the growth of Zimbabwe, and would continue working for the mutual benefit of the two countries.

“The robustness of the product and our channel partners has been one of the main factors in the phenomenal success of Ashok Leyland products in Africa,” Mr Dabarath said.

Dr Masocha said Ashok Leyland trucks and buses offered the best in class mileage along with future ready portfolios in commercial vehicle categories ranging from 2.55 Ton GVW to 55 Ton GVW and buses suited for all applications in Zimbabwe.

“This partnership with Ashok Leyland will enable customers to benefit from Ashok Leyland commercial vehicles at industry best terms and conditions,” he said.

Tsapo Group was appointed as the sole authorised distributor of the Ashok Leyland brand of trucks and buses.

Given the rising demand for vehicles used by SMEs and MSMEs, the company recently opened a modern sale and service equipment centre to ensure that customers have access to specialised services after purchase.