adminBeyoncé is launching her own vegan meal delivery service in the US with her personal trainer Marco Borges.
The ‘‘Pretty Hurts’’ hitmaker, who participated in a meat-free challenge with husband Jay Z in December 2013 in a bid to adopt ‘‘a healthy lifestyle,’’ has teamed up with her personal trainer Marco Borges for the new venture, 22 Days Nutrition, which will provide customers with organic, plant-based, gluten-free, soy-free and dairy-free meals for three weeks.
The 33-year-old star, who is close friends with lifestyle guru and clean-eating advocate Gwyneth Paltrow, said in a statement: ‘‘I am so grateful that I took the challenge and credit Marco with leading by example.
“He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle.
‘‘He came up with a great program to get people motivated to make better nutritional choices. I am excited to partner with him.’’The meals will range in price from $9,76 to $16,50 each and Beyoncé is confident anyone will be able to stick to the programme.
She said: ‘‘All you have to do is try. If I can do it, anyone can.’’
The ‘‘Drunk in Love’’ hitmaker and Jay Z decided to eat vegan food for 22 days shortly before his birthday in late 2013.
The 45-year-old rapper explained the reason for their experiment on his blog at the time, writing: ‘‘Psychologists have said it takes 21 days to make or break a habit.
“On the 22nd day, you’ve found the way.’’ This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday.
“It was surprisingly easier on me than I thought. It just feels right!
“So you can call it a spiritual and physical cleanse.’’ — Bangshowbiz
Online Reporter