Bolt boosts BBC ratings

rating yet.
The men’s 100-metre sprint is traditionally one of the most-watched competitions in the Summer Games.
The BBC said yesterday that a peak audience of about 20 million viewers watched Bolt beat out Jamaican colleague Yohan Blake and US sprinter Justin Gatlin.
“Twenty million peak audience for Usain Bolt last night, an Olympics high for 2012,” a BBC spokesman tweeted.
That outperformed the previous ratings record for the UK broadcaster’s coverage of the Games set on Saturday when Mo Farah’s gold medal-winning run over 10 000 metres drew a  peak viewership of 17,1 million.
Only Danny Boyle’s London 2012 opening ceremony, which had peaked at 26,9 million viewers, drew bigger ratings than the 100- metre sprint.
Britain’s big tennis victory on Sunday afternoon, when Andy Murray defeated Roger Federer in Wimbledon where he had lost to the Swiss star just a few weeks ago, also drew solid ratings. The BBC said a peak audience of 10,7 million tuned in for Murray’s gold-winning performance. — BBC.

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