Brand Zimbabwe must be taught in schools: Minister Mnangagwa

TOURISM and Hospitality Industry Deputy Minister Tongai Mnangagwa has called for the integration of Zimbabwe’s cultural identity and national brand into the curriculum of tourism and hospitality training institutions saying the future of the sector depends on professionals who reflect the country’s unique heritage.

Speaking during a visit to the newly established Andreas Hospitality Training school on the sidelines of the Zimbabwe International Trade Fair (ZITF), Deputy Minister Mnangagwa stressed the importance of embedding Zimbabwean values, particularly the philosophy of Ubuntu/Hunhu, into formal training.

“There is a certain way Zimbabweans do things. From how we welcome visitors to how we carry ourselves, our culture is unique and this cannot be found anywhere else in the world,” he said. That is why it must be part of the curriculum. When our visitors come, they must experience this warmth and hospitality.”

Deputy Minister Mnangagwa said cultivating this cultural awareness among students would not only enhance guest experiences locally but also position Zimbabwean graduates as standout ambassadors in international hospitality environments.
“When our students carry the essence of Zimbabwe with them, they become walking billboards of our national brand. They represent us globally, whether through exchange programmes or international work placements,” he said.

Andreas Hospitality Training, which opened its doors in 2024 and has an enrolment capacity of 32 students, offers a range of courses meant to meet the demands of the country’s growing tourism sector. The institution is in the process of securing HEXCO certification and has also been recognised as an internationally accredited Continuous Professional Development (CPD) training school.

“Institutions like Andreas are vital to the growth and sustainability of our tourism sector. They are shaping future professionals who will uphold and elevate the quality of service in Zimbabwe,” said Deputy Minister Mnangagwa.
Andreas Hospitality Training director, Ms Vimbai Musvaburi, expressed gratitude for the Government’s recognition and support.

“It’s encouraging to see the ministry recognising small institutions like ours. With this support, we believe we can contribute meaningfully to the development of Zimbabwe’s tourism industry,” she said.