mbulelo smpofu
Gibson Mhaka, Zimpapers Politics Hub
FRANCE is eyeing stronger economic and cultural ties with Zimbabwe, with its ambassador, Paul-Bertrand Barets, expressing optimism about untapped trade potential during his first visit to the Zimbabwe International Trade Fair (ZITF).
Speaking from the French stand housed in the European Union Pavilion, Ambassador Barets described the scale and diversity of this year’s exhibition as “remarkable,” noting the high quality of displays and growing interest in international co-operation.
“This is my first time here in Bulawayo for ZITF, and I’m really amazed by the scope of the exhibitions and the quality of the different pavilions showcasing products and services from across the globe,” he said.
Amb Barets said he was impressed by the number of young Zimbabweans engaging the embassy at the French stand, seeking information on studying in France and travel opportunities.
While applauding the progress made in Franco-Zimbabwean trade last year, Ambassador Barets said more must be done to unlock the full potential of bilateral relations.
He said trade between Zimbabwe and France improved significantly in 2024 but however, said there is need to intensify efforts to deepen this relationship.
“Last year trade improved very significantly but as I discussed with President Mnangagwa in our previous meetings, the levels are still below what they should be,” he said.
Amb Barets said there is a need to continue improving trade between the two countries.
He identified several sectors ripe for collaboration, including infrastructure development, agriculture, renewable energy and mining.
“There are potential opportunities in many sectors like infrastructure development, agriculture and renewable energy. For instance, we already have Hydrogène de France, which is a very innovative French company that is developing its business in southern Zimbabwe, including in the wind energy sector,” he said.
As part of ongoing efforts to build commercial ties, Amb Barets revealed that nearly 20 French companies visited Zimbabwe last October and another delegation is expected at the upcoming EU-Zimbabwe Forum in Harare this May.
Beyond commerce, the ambassador said there are promising initiatives in agro-processing and cultural heritage. One such project involves a partnership with ZimTrade and France’s development agency, Agence Francaise de Développement (AFD) to standardise Zimbabwean honey for export to the European Union.
“That’s a very promising project that we are developing,” said Amb Barets.
On the cultural front, he said there is progress on the rehabilitation of the iconic Great Zimbabwe heritage site where a French-supported project is set to construct a new visitors centre.
“We’re proud to support the modernisation of Great Zimbabwe. A company has been selected to build a new visitors centre, which will enhance the tourist experience and preserve this important cultural site. It’s a modest but meaningful contribution to our shared heritage and friendship,” said Amb Barets.
Online Reporter