Online Reporter
Nqobile Bhebhe
Zimpapers Business Hub
THE Bulawayo City Council has launched the Tourism and Hospitality Testimonial initiative to attract investment by documenting and showcasing local entrepreneurs’ success stories.
The initiative, part of the city’s broader investment promotion and destination marketing strategy, comes at a time when tourism is increasingly becoming a cornerstone of Bulawayo’s economic revival and urban transformation.
Town Clerk Mr Christopher Dube said the programme was designed to amplify real-life investment experiences from operators in the hospitality sector, offering credible insights to prospective investors.
“The initiative sought to document and showcase successful entrepreneurs operating in Bulawayo’s tourism and hospitality sector.
“The programme forms part of the city’s broader investment promotion strategy that is aimed at improving the visibility of Bulawayo as a viable destination for tourism investment and business development.
“Through the initiative, the city has engaged selected hospitality operators to capture their experiences regarding ease of doing business, investment levels, and growth opportunities within the city,” he said.
Tourism remains a strategic pillar for Bulawayo, underpinning economic diversification, job creation and the growth of small-to-medium enterprises across the value chain.
From accommodation facilities and restaurants to transport services, cultural experiences and craft markets, the sector sustains thousands of livelihoods.
As Zimbabwe’s second-largest city and a gateway to key attractions such as Matobo National Park, Khami Ruins and the wider Matabeleland region, Bulawayo is uniquely positioned to leverage heritage, culture and leisure tourism to drive sustainable growth.
