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Carl Maswoswa-Youth Interactive Writer
Start Up Coach Emmah Incorporation in Bulawayo had a physical launch of the services it provides to the community recently, looking at confidently redefining success and creating lasting legacies.
The company currently provides these in-house services; coaching and rehabilitation, writing, counselling, mentoring, graphics and media, confident women movement, youth confidence hub, community development and partnerships.
Founded in February 2022 by Edith Nyaradzai Emmah Kasukuwere, the organisation aims to provide coaching, mentoring, and rehabilitation services to youths, young women, and persons with disabilities to ensure inclusive participation and ensure social integration up to global level.
Kasukuwere is a 26-year-old rehabilitation technician and counsellor at Jairos Jiri Bulawayo Vocational Training Centre, is also a master certified life coach and mentor with the International Coaching and Mentoring Foundation. She has five books to her name, that is “Kingdom Woman Speak”, “Impairment Diaries”, “Kingdom Woman Speak”, “Behind the Desk”, “Amy and Mindset.
The launch was held iat Hillside Dams in Bulawayo which had Pastor Marilynn Jangira as the guest speaker. She handed over certificates of appointments, certification of mentors, appreciation of active members in the organisation, and launched of its two journals; “The Confident Youth Journal” and “Confident Woman Journal”.
The journals are part of the organisation’s efforts to inspire confident youths and women go through a self-discovery and personal development journey.
Confidence is boosted through being a master of content and doing self-introspection daily.
Speaking on the sidelines of the launch, Kasukuwere expressed her thoughts on how the journey is not easy yet still is grateful to the people who constantly push the organisation’s vision forward.
Coach Emmah Incorporation promotes disability inclusion. When leadership is mentioned, it often refers to administration for persons without disabilities.
Ordinary, it talks less about leadership for and of the disabled. Poverty and disability reinforce each other, which leads to exclusion and increased vulnerability.
Young people with known disabilities are less likely to hold professional or management positions than those without disabilities – 33.7percent with disabilities versus 40.3 percent without disabilities.
The organisation believes disabled youths need to be given leadership roles in different activities they partake in and sprouting support groups where the disabled and non-disabled work together in areas like career guidance, leadership, and self-care aimed at boosting confidence and helping the disabled feel they are part of a society that accepts them.
On the day of the event, the audience was served with spoken word from Cynthia P Chieza, some music by Mqondisi Phakati and Kudzai Maposa as the MC led the proceedings.
Coach Emmah Incorporation represents leaders, business entrepreneurs, activists, teachers, men, and women of honour at grassroots level confidently writing sound success stories.
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