Online Reporter
Sunday Mail Reporter
VISITORS travelling to Zimbabwe for business surpassed pre-pandemic levels by rising to 384 221 last year, indicating renewed international interest in the country as a viable investment destination.
Latest statistics from the Zimbabwe National Statistics Agency (ZimStat) show that the 2024 figure is the second highest since 2013, only lower than the 407 257 visitors in 2016.
The lowest number of visitors before the Covid-19 pandemic was recorded in 2015, when only 165 410 business visitors came into the country.
Last year’s growth is largely attributed to the Government’s efforts, especially through the “open for business” drive, which has sought to attract foreign direct investment and foster a conducive environment for trade and investment.
Latest figures reveal a sharp rebound from the decline experienced in 2020, when business arrivals plummeted to just 82 694 due to global travel restrictions following the outbreak of Covid-19.
The business visitors in 2024 not only represent a substantial increase from 324 834 in 2023 but also exceed the 254 271 recorded in 2019, before the global health crisis.
It is believed the Government’s consistent messaging, through statutory bodies such as the Zimbabwe Investment and Development Agency and ZimTrade, on creating a favourable investment climate has resonated with investors.
Economist Ms Gladys Shumbambiri-Mutsopotsi said the momentum should be maintained through sustained efforts, which include ensuring durable economic stability.
“While the 18 percent year-on-year jump in business visitors from 324 834 in 2023 to 384 221 in 2024 is impressive, sustaining this momentum requires more effort,” she said.
Another economist, Mr Tinevimbo Shava, said the country should also focus on the quality of business arrivals.
“Beyond headcount, the profile of business arrivals matters. Zimbabwe should track sectoral composition, distinguish exploratory visits from binding investment trips and set targets for high-value engagements; for example, manufacturing and value-added agribusiness,” said Mr Shava.
Tourism Business Council of Zimbabwe president Mr Paul Matamisa recently said the meetings, incentives,
conferences and exhibitions (MICE) business remains a cornerstone of Zimbabwe’s tourism sector.
“Zimbabwe needs to build and increase the number of conferencing facilities because they are currently in short supply,” said Mr Matamisa.
“In terms of statistics, Zimbabwe has between 7 000 and 8 000 rooms, yet we require 20 000. I am not talking about Harare; I am talking about Zimbabwe as a whole, so we do not have enough . . .
“So, it is essential that we build our room capacity for us to grow the tourism business and become part and parcel of the general MICE business in the world.”
The tourism and hospitality industry is a vital component of Zimbabwe’s economy, forming one of the four strategic pillars that drive the country’s economic growth.
Alongside agriculture, mining and manufacturing, tourism plays a crucial role in contributing to Zimbabwe’s economic stability and development.
Given its rich cultural heritage, natural beauty and wildlife, Zimbabwe has the potential to generate significant revenue, create employment opportunities and stimulate economic activity, ultimately supporting the country’s overall economic well-being.
Online Reporter