adminFarirai Machivenyika Senior Reporter
ZIMBABWE Newspapers Group (1980) (Pvt) Ltd board chairman Dr Charles Utete yesterday urged the diversified media group to embrace Government’s economic blueprint, the Zimbabwe Agenda for Sustainable Socio-Economic Transformation, and educate the nation on its contents.
Closing a strategic two-day planning workshop attended by the company’s senior management in Harare yesterday, Dr Utete said 2014 was premised on Zim-Asset.
“We are now in the third year of our five-year strategic path and we need to have our feet continuously on the pedal. The year 2014 is also premised on the Zim-Asset programme which all of us need to embrace. Let us play our part, especially as the media who have the duty to inform, educate and spur the nation to greater heights of achievement,” he said.
Dr Utete said prospects for the company in 2014 were brighter and called on management to continuously draft strategies that maintain Zimpapers as the market leader.
“You the managers of this company have an inescapable duty to be creative and innovative and surmount problems in the operating environment especially by making full and profitable use of the new equipment that is now in place. The company has managed to retool in this operating environment, therefore it is now your duty to make sure that these assets are fully utilised for the benefit of both the company and its shareholders.
“The company’s dream of becoming a fully integrated media house is only a stone’s throw away, as we are gearing for the TV project to complete the five-year programme,” Dr Utete said.
The company installed a new US$2,2 million fully automated Orient X-Cel digital printing press last year that has improved efficiency.
Apart from producing high quality newspapers it can also print semi-commercial products such as gloss paper pullouts, fliers and pamphlets.
Dr Utete urged the company to keep abreast with the latest trends in the media market.
“I am sure you are aware of the escalating migration of readers and advertisers from the print media to digital platforms. It is therefore incumbent upon you to follow where the money is by developing products which are preferred by the ever changing market. If you snooze you lose. Let us keep track of the market trends and exploit them fully,” he said.
Online Reporter