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International company Case IH and its distributor Agricon Equipment recorded brisk business at the recently held Agricultural Dealers and Manufacturers Association Agrishow. According to Case IH, JX75T tractor proved to be the best seller, with all available stock sold out and orders placed for shipments already on their way to Zimbabwe. Company official Jason Smith said the hunger and desire from farmers for quality equipment and effective support had been overwhelming.
Matthew Foster, Case IH Vice President and General Manager Europe, Middle East & Africa, who attended the show, commented: “Agricon is a perfect partner for Case IH. Their excellent after-sales service approach is driven by their long and successful history in supporting fleets of industrial equipment in Zimbabwe. In addition, they are using dedicated IT systems to track machine performance and potential issues.”
At the Agrishow, the Case IH stand stood out for its layout and comprehensive product display including tractors, sprayers and combine harvesters.
Product demonstrations conducted throughout the show generated a lot of interest, with the Magnum 340 tractor and Case IH Patriot Sprayer 3230 proving particularly popular with the public.
Online Reporter