Castle Lite party lives to billing

Arts Correspondent
The overwhelming turnout proved that Zimbabweans have grown fond of these street parties, maybe it is the excitement of drinking alcohol out in the public without fear of the police or people just enjoy unusual fun. Newlands Shopping Centre was turned into a festival area with people practically partying on the street. It was another carnival during the first “Castle Lite Xtra Cold Block Party” in Harare last Saturday.

The overwhelming turnout proved that Zimbabweans have grown fond of these street parties, maybe it is the excitement of drinking alcohol out in the public without fear of the police or people just enjoy unusual fun. Organisers of the event must also be commended for choosing the right time to host their block party, in this hot weather not many outgoing people would prefer to be confined in a limited club setup but rather be out in the open.

A dollar for castle lite and a dollar for 500ml of draught and very cold drinks were the order of the day. Not only beer drinkers came for the “Castle Lite Xtra cold block party” but even the non-drinkers were there just for fun and overwhelming festival feel.

With little gimmicks like the photobooth (Zimbabweans like having pictures of themselves taken often) and the various games, it was simply a festival experience.

The DJs did well on the decks while live performances with outstanding acts from Tehn Diamond as well Peekay kept the audience engaged. The show had outstanding entertainment and thousands of people had fun in the open.

It seems many drinkers are falling for castle lite, if the excitement at the show is anything to go by. When castle lite was first launched it was recognised as the best beer in its brand category at the October 2012 edition of the SABMiller Global Taste Session.

Castle lite has captured the fancy of local lager drinkers’ taste buds.

Initially, Delta used to import the distinct green packaged lager, however, as of October 2012, castle lite is now being bottled locally.

After three years of brewing the brand, Delta saw it fit to celebrate with consumers and other merrymakers and the show lived to its billing.