adminFrom Cletus Mushanawani in Nyanga
THE permanent secretary in the Ministry of Media, Information and Publicity, Cde George Charamba, has called on Zimpapers to seriously look into other alternative survival strategies in the face of growing competition and new trends emerging in the media industry.
Speaking at the company’s three-day strategic planning workshop in Nyanga yesterday, Cde Charamba said gone were the days when the media was the only source of information, as everyone was now in a position to tell the world his story without the editor’s goodwill.
“Everyone is now generating content and circulating it the world over and that is the new world we are now living in. There is no need for the editor’s goodwill to have your content published. Ideas can circulate without the institutional mediation of editors and you should find ways of moving with the changing times.
“The world has since moved from a time where the media was just about publishing information. Newspapers are now selling perspectives and not information only. We do not want your newspapers to be publishers of raw materials only, but perspectives which will appeal to a wider readership,” he said.
Cde Charamba said Zimpapers should also seriously consider venturing into the electronic media as opportunities were there in that industry.
Online Reporter