THE increase in international exhibitors at the oversubscribed 64th edition of the Zimbabwe International Trade Fair (ZITF), which kicked off in Bulawayo yesterday is testimony to the Second Republic’s robust engagement and re-engagement policy.
Guided by President Mnangagwa’s philosophy, “Zimbabwe is Open for Business,” the Second Republic, since its inception, has re-engaged countries with whom relations had soured in previous years while at the same time strengthening existing ties.
The emphasis has been on economic diplomacy. The Second Republic, led by President Mnangagwa has also adopted investor-friendly policies that have seen growing interest by investors in the opportunities available in the country.We reported on Monday that the first Australian business delegation in over 23 years was expected in Zimbabwe, on a five-day visit and will participate at the ZITF.
The delegation comprises members of the Australian-based Zimbabwean diaspora and Australian businesspeople, including co-founder of Glosta and group executive director of the GETC Group, Mr James Scuderi and founder and CEO of SILC Group, Mr Koby Jones. SILC is one of Australia’s leading independent fund trustees and management groups, with over A$2,8 billion under supervision.
Dr Rajneesh Verma, an expert in advanced animal genetics is attending in his capacity as senior division lead of the Glosta livestock sciences and horticulture division.
At this year’s ZITF, the number of foreign exhibitors rose to 26, up from 21 the previous year, marking a 19 percent increase. The foreign countries are bringing 123 exhibitors, an increase from last year’s 70 exhibitors.
In a sign of comradeship and growing business relations, Belarus, which has stood with Zimbabwe in its trying times, has set up one of the biggest exhibition stands at ZITF.
“This year, the Republic of Belarus will present the biggest stand it has ever made, we will have 31 companies represented from Belarus from different sectors, which include the food industry and pharmaceuticals, amongst others,” said Belinterexpo management specialist, Mr Sergei Gladyshev.
The Deputy Head of Mission for the Kenyan Embassy in Harare, Mr Lazarus Muganda, couldn’t hide the excitement that comes with exhibiting at Zimbabwe’s premier trade fair, especially when their President is the guest of honour.
President William Ruto will officially open the 64th ZITF, running under the theme: “Innovation: The Catalyst to Industrialisation and Trade.”
“We are very honoured as Kenya to have our President, His Excellency Dr William Ruto as the guest of honour, who will officially be opening the event. Kenya is prepared to showcase the products and services at this ZITF,” said Mr Muganda.



