Connie’s brand gets bigger

Actress, brand ambassador and businesswoman Connie Ferguson had a burning ambition to retire at 40.

Five years after the deadline, retirement plans are far from her radar after she recently birthed two new business babies that demand her total attention.

It seems she may have to defer that dream of retirement for now.

At 45, “Generations: The Legacy” actress seems to have not been touched by the ravages of gravity with her flawless skin and perfect size 8 figure.

But it’s not her looks that have stood the Kimberley-born actress in good stead – but her reliability as a brand in the entertainment, fashion and beauty industries.

Ferguson’s two new ventures exploit her strengths. She is co-owner of Ferguson Films, which she and her actor husband Shona started in 2013 and got critical acclaim for producing two instalments of the Rockville drama series.

But it’s her other business, a shift from being a beauty brand spokeswoman to a brand owner (she represented Garnier products for six years) that is making her to exploit her own worth.

Ferguson launched her own body lotion called Connie in 2013 with a few partners under a company called Koni Multinational. The lotion gained traction last year after Ferguson criss-crossed the country marketing it.

The product started off being sold in a few Shoprite stores around Gauteng but is now available in their nationwide stores, including selected Pick n Pay and Jumbo Cash and Carry stores.

“We started out with only five stores in Gauteng as a test as they [Shoprite] had to consider if the lotion would sell. -Sowetan.

Related Posts

Mberengwa man jailed 17 years for twice raping woman in bush attack

Midlands Bureau A 23-year-old Mberengwa man has been sentenced to 17 years in prison for raping a 29-year-old woman twice. Nkululeko Moyo of Mapfumo Village under Chief Mutevaidze was convicted…

Judgment date set for ex-manager accused of kidnapping workmate over fraud

Court Correspondent The judgment in the case of a former corporate manager accused of kidnapping and assaulting a workmate in an alleged bid to conceal fraudulent activities has been set…

Leave a Reply

Your email address will not be published. Required fields are marked *