adminThe CBCA programme improves the quality of products on the market and protects consumers from sub-standard and counterfeit products.The price of a service is less than 0,50 percent the value of the exported goods. This amount is very limited to bringing confidence back on products available on the market.
Consumers may purchase substandard and hazardous goods because of the price.
For example when buying a battery, the consumer might go for the cheapest. This cheap battery will certainly last no more than a week when a genuine one would last much longer.
On the long run, the consumer will actually pay more for less quality and safety. It may also present serious hazards such as create fires or give electric shocks.
The buyer may then decide to go for a branded and more expensive item. Unfortunately, the product may also be counterfeit (not made by the genuine manufacturer) and may present the same issues.
In this case, the consumer has bought the same product several times and has put his or her life or health and that of others in danger.
The CBCA programme fights against substandard products, mainly from famous brands and at the same time allows trade in cheap and compliant products.
Unknown compliant brands hardly reach the market as profits are higher on substandard products. Compliant products will take full profit of the CBCA programme to ensure market recognition and consumers reliability.
From the trade point of view, CBCA secures market share and improve general level of product quality in the market.
The more compliant your supplier is, the cheaper and the easier the process is. This is the main spirit of CBCA — to provide support through a fair trade facilitation in line with consumer protection.
For more details, please visit the ministry’s website www.mic.gov.zw. For further enquires forward an email to [email protected] or visit www.verigates.com. Requests for certificates may also be sent to [email protected]
Bongani Ndlovu
Online Reporter