admin
Lifestyle Writer
Since the Covid-19 pandemic, wedding traditions have been changing, and with the high cost of hosting a wedding, couples are choosing more intimate ceremonies.
Elaborate wedding invitations are becoming a thing of the past, with some people texting their wedding details to guests.
According to lifestyle guru, Sarene Khlone, when she got married 18 years ago, she sent out text messages to her guests, and many were surprised.
“I was on a tight budget and decided that as it was going to be an intimate affair, it would be the most cost-effective way to do it,” she said. “Little did I know that nearly two decades later it would become the norm for many couples.”
Nowadays apps like Paperless Post, Text My Wedding, and Aisle Planner help to organise and streamline the process, taking things a step further, allowing couples to send texts to their entire guest list without putting everyone on one long text thread.
For couples who want to skip the printed wedding invitations and save money, here are a few recommendations.
Start by collecting each guest’s phone number, when you might otherwise ask for mailing addresses.
Use a shareable platform, like Google Sheets, to organise the information and keep track of the number of guests, dietary requirements, and seating arrangement.
Organise the spreadsheet with a guest’s full name, phone number, and then RSVPs once those start rolling in later on.
However, wedding trends come and go, and the latest addition is the rise of the wedding content creator.
Unlike traditional wedding photographers or videographers, a content creator is hired to capture key moments and, if the couple wishes, share them live on social media or curate snippets for later sharing.
This service is not just for celebrities or influencers, many couples now want to document candid and fun moments with their guests, without the pressure of managing social media themselves.
A content creator takes care of that, allowing couples to enjoy their day while ensuring every memory is captured.
Content creators can tailor their services to the couple’s preferences, whether they’re looking for behind-the-scenes footage or curated clips for Instagram Reels and TikTok.
The wedding party and guests can also fully immerse themselves in the celebrations, knowing that these moments are being professionally captured.
There are over 70 000 posts using the hashtag #weddingcontentcreator on social media platforms, with 48 000 of these posted in 2024 alone, according to TikTok. Since January 2023, there’s been a 250 percent increase in the use of the hashtag.
Some wedding planners are now offering content creation as part of their service packages, making it easier for couples to find a provider.
How wedding content creators work
The services offered by wedding content creators can vary widely, depending on what the couple is looking for. Some couples may want short, social media-friendly clips for platforms like Instagram and TikTok, while others might prefer more polished footage that can be used to create stylish highlight reels.
Additionally, some content creators provide guidance on content strategy, helping couples make the most of viral trends if they wish to incorporate these into their wedding coverage.
Costs of hiring a wedding content creator
As this is still a relatively new service, prices can vary significantly. Couples should discuss their budget with the content creator, as many are flexible depending on factors such as the number of videos required, the level of editing involved, turnaround time, and whether a content strategy is included.
Things to consider when hiring a wedding content creator
It is important to note that a wedding content creator is not a replacement for a videographer. While a videographer provides a fully edited package, capturing speeches, reactions, and a coherent story of the day, a content creator offers more spontaneous clips and raw footage.
A videographer tells the wedding story, while a content creator equips couples with content to share their own version.
Couples should also be mindful of their guests’ privacy. Before the big day, it is a good idea to check if guests are comfortable being featured in content that could be shared widely on social media or even go viral.
Respecting the preferences of friends and family ensures everyone enjoys the day without any concerns about appearing online.
Online Reporter