Chronicle Editor
Senior Business Reporter
LEADING global logistics firm DHL Express and MallForAfrica have entered into a partnership deal to facilitate the selling of products from Africa to the United States.
MallForAfrica is an award-winning global e-commerce company and Africa’s largest e-commerce enabler providing people from the continent with a platform to buy items directly from over 200 international online retailers. In a statement, DHL Express said through their partnership, its locations would serve as drop off points for products destined for consumers abroad.
“This will be the first time businesses in Africa can sell their locally manufactured products directly on e-Bay,” it said.
At present, DHL Express handles inbound express delivery for MallForAfrica and has enabled its customers importing from the United States to receive their packages seamlessly in Nigeria, Kenya, Rwanda and Ghana. This is a watershed partnership for African businesses as it allows them an avenue to trade on the global stage. MallForAfrica chief executive officer Mr Chris Folayan was quoted saying they have been partners with DHL Express for many years and have tremendous trust in their ability to ship to the award-winning company’s customers.
“Both companies have a common goal of seeing African e-commerce businesses thrive on the global stage. We want to contribute to the future of e-commerce growth, African cross-border sales and most importantly, improve the lives of African artisanal arts, designs, crafts and more,” he said.
It is believed that by managing every aspect of the order and return cycle, the MallForAfrica application offers its customers a simple, secure and convenient solution to online shopping directly from the best brands in the world. DHL Express’ regional director for West and Central Africa
Mr Randy Buday was quoted as saying:
“We are proud to be playing a crucial role in connecting African artists with American customers through MallForAfrica.
“We look forward to supporting local artisans across Africa sell into America. ‘Brand Africa’ is something that has increased exponentially in popularity in recent years and this platform allows businesses to capitalize on international opportunities through seamless international trade.”
He said as a business they were focused on connecting African consumers and businesses to global opportunities.
“Digitalisation has reduced the boundaries of doing business across borders – consumers are now able to access goods and services from pretty much anywhere in the world, and we are excited to be the ones facilitating this so African artisans can get access to the global audience they so deserve,” he said.
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