admin
IN our line of business, we know that controversy sells our content and our newspaper.
We know that our readers are more likely to be attracted to a controversial juicy story than one which is developmental.
That is the way life is and we understand those dynamics and our readership’s expectations of a tabloid newspaper like ours.
We know that a story like Silent Killer being detained by his promoter in Beitbridge, after he failed to arrive in time for a show he was booked to perform at, and being paid for it, is certain to capture the imagination of our readers.
We also know that a story like Mark Ngwazi flopping at his two shows in Johannesburg and Pretoria at the weekend is also likely to capture the attention of our readers.
But, we are also conscious of the fact that we have readers who want to read some positive stuff about Zimbabweans who are doing well in their fields.
That is why we also find space in our newspaper and on our digital platforms to publish such stories, highlighting success in various fields by our people, now and again.
One such story is the one about businessman Jay Badza, who runs Orchard On 25, the leading South African creative agency known for bringing to life the marketing visions of global giants like Johnnie Walker, Glencore and Kellogg’s.
He has begun an ambitious expansion drive across the continent.
Badza founded his firm in Johannesburg in 2017.
The agency has now set up shops in three countries, including here at home in Zimbabwe.
The launch of its new offices marks a significant milestone in the agency’s pan-African strategy as it deepens its roots on the continent and taps into growing opportunities across Africa.
Orchard On 25 has also partnered with Zimbabwean businesswoman, philanthropist and events guru Dr Abigail Magwenzi, who has developed a global presence and fine reputation.
The venture is expected to cast a spotlight on Africa as a melting pot of talent, creativity and innovation, says Badza.
He said the expansion into Harare and Nairobi will help Orchard On 25 continue telling authentic African stories through the medium of advertising and branding.
We tell these stories because we believe it is important also to highlight the success stories being written by Zimbabweans in various fields all over the world.
We are not a people who are flopping but a people who are succeeding.
The only problem is that it is the stories, where we flop, which resonate with many of us and end up trending a lot.
The good stories,like the one being written by Badza, are overshadowed by these stories of failure. It is our responsibility as a newspaper, which is Zimbabwean first and everything else later, to highlight such beautiful stories to show the world that it’s not all gloom and doom when it comes to us.
Even though we know that such stories will not shake our digital platforms and get thousands of hits, we still publish them because they are very important.
Online Reporter