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As the Expo 2025 Osaka which runs from April to October 2025 draws close, Herald Reporter Wallace Ruzvidzo (WR) had an interview with the Zimbabwe Investment and Development Agency (ZIDA) chief executive, Mr Tafadzwa Chinamo (TC), who highlighted the importance of participating at the expo as well as the benefits to be accrued.
WR: In terms of investments, what does it mean for Zimbabwe to participate at the Expo?
TC: Participation in a global expo represents a strategic opportunity for Zimbabwe to present itself as a vibrant and attractive investment destination. This aligns with Zimbabwe’s commitment to deepening its integration into the global economy by fostering connections across various sectors. Through this platform, Zimbabwe not only gains international visibility, but also strengthens the Brand Zimbabwe campaign by showcasing the nation’s rich social and cultural diversity, from its heritage to the warmth of its people, setting Zimbabwe apart as a unique and promising investment hub.
Additionally, Zimbabwe’s participation allows for the gathering of intelligence on the latest innovations, which can be tailored to advance the nation’s own sustainable development goals. By re-engaging with the international community through such a high-profile forum, Zimbabwe demonstrates its commitment to being open for business, welcoming foreign direct investment, and strengthening ties that support its economic growth objectives.
WR: What benefits is ZIDA seeking to gain from its presence at the event?”
TC: The agency’s goal is to position Zimbabwe as a country with sustainable and profitable investment opportunities. The agency seeks to connect directly with top global investors, private equity firms, and multinational companies aligned with Zimbabwe’s strategic sectors. The agency will present specific investment projects designed to attract credible investors.
WR: Any set targets?
TC: Participation in a global expo represents a strategic opportunity for Zimbabwe to present itself as a vibrant and attractive investment destination, aligning with its commitment to deepening its integration into the global economy. This platform supports the country’s objectives of increasing tourist arrivals by 15 percent annually and boosting trade deals and registered investment deals by 10 percent each year, demonstrating Zimbabwe’s unique appeal as a stable and profitable choice for investors interested in emerging markets.
To maximise engagement and secure tangible outcomes, the agency has set quantifiable targets, such as generating a substantial number of qualified investor leads and securing a pipeline of high-value investment commitments. The agency also aims to sign new partnerships through MoUs and PPPs, enhancing Brand Zimbabwe’s value by establishing follow-up engagements for post-expo discussions and planning. By gathering insights on the latest innovations, Zimbabwe can tailor advancements to local needs, contributing to sustainable development goals while benchmarking product offerings and processes against global standards.
WR: In terms of attracting investments, are there any particular sectors ZIDA is focusing on?
TC: The agency is leaving no place behind and every sector will be promoted. However, the maximum concentration is on sectors with immediate returns and long-term potential, aligning with national priorities. Key sectors include:
Agriculture
Agriculture remains central to Zimbabwe’s economy, providing livelihoods for a large portion of the population. The sector has untapped potential in agribusiness, crop processing, and export-driven ventures, particularly in high-demand crops such as tobacco, maize, and horticultural products. The agency is committed to drawing investments that will modernise agriculture through improved farming methods, technology adoption, and infrastructure support. By establishing Zimbabwe as a regional agribusiness hub, these investments aim to enhance food security and build sustainable supply chains for both domestic and international markets.
Manufacturing
Revitalising the country’s industrial base is essential for economic diversification and reducing reliance on imports. The agency is driving efforts to attract investments that will establish manufacturing hubs within Special Economic Zones (SEZs). These SEZs offer targeted incentives, tax breaks, and infrastructure support designed to foster industrial growth. Investments in manufacturing will promote local production of goods, stimulate supply chains, and create jobs, contributing to a self-sustaining economy and providing export opportunities.
Renewable Energy
As global energy demands evolve, Zimbabwe is prioritising renewable energy sources such as solar, hydro, and wind. The agency is keen on projects that promote energy independence, reduce carbon emissions, and provide a stable power supply to fuel other sectors. Investing in renewable energy aligns with Zimbabwe’s sustainability goals and global environmental standards, making the country an attractive destination for socially responsible investors. By expanding the renewable energy sector, the country can secure a reliable power base that underpins industrial growth and supports other strategic sectors.
Tourism and Hospitality
Zimbabwe is home to a rich cultural heritage, diverse wildlife, and iconic landmarks like Victoria Falls, all of which position the country as an attractive tourism destination. The agency sees tourism as an excellent investment opportunity, particularly in hospitality infrastructure, eco-tourism, and cultural tourism experiences. By attracting investments in these areas, Zimbabwe aims to boost its appeal on the global stage, create jobs, and contribute to local economic development. The tourism sector not only offers revenue potential but also promotes cultural preservation and global visibility.
Infrastructure Development
Infrastructure development is critical for supporting all other economic activities and unlocking Zimbabwe’s growth potential. From modernising transportation networks to expanding real estate and improving access to water and energy, infrastructure investments are foundational to the country’s long-term success. The agency is prioritising partnerships that will fund large-scale infrastructure projects, such as highways, airports, and urban development, which are essential to improving connectivity and access throughout Zimbabwe.
WR: I know you were not yet at ZIDA during the Dubai Expo, but have there been any spin-offs from Zimbabwe’s participation since you assumed office as CEO?
TC: Since the Dubai Expo, there has been encouraging momentum in investment inquiries and early partnership discussions stemming from that event. While not all engagements translate immediately into investments, the Expo served as a platform for establishing strategic relationships and laying the groundwork for deeper dialogues. There has been significant investment from the UAE. In 2022, we secured 11 investors with a projected value of US$128 million. In 2023, this increased to nine investors with a value of US$1.2 billion. This growth underscores the expo’s role in fostering long-term strategic relationships and sustained engagement, particularly in sectors such as energy and tourism.
Online Reporter