dyton mupawaenda
Flora Fadzai Sibanda
Bulawayo Bureau
DESPITE being born with osteogenesis imperfecta, a rare genetic condition that causes fragile bones, Michelle Madau, a Bulawayo entrepreneur, has defied the odds to build a thriving business in the beauty therapy industry.
Growing up with a brittle bone disease, Ms Madau’s daily life was marked by uncertainty and risk. Simple tasks, such as walking or even sitting, carried the risk of serious fractures.
However, instead of letting her condition define her, she used it as fuel to push herself beyond the limits set by others. Her passion for beauty therapy, which began in her teenage years, became a source of empowerment and a means to prove her capabilities.
Ms Madau’s interest in beauty therapy started when she would experiment with makeup and skincare products on herself and close friends.
She pursued a diploma in secretarial studies at Foundation Technical College, after completing her primary and secondary education at Bulawayo’s King George VI.
Although her studies took her down a different path, her love for beauty therapy never faded, and she continued to hone her skills, working from home and building a loyal clientele.
As word spread about her exceptional skills, demand for her services grew, and Ms Madau’s business, Divas Inc., began to take shape. Today, her beauty therapy company is a sought-after brand in Bulawayo’s competitive beauty industry, offering a range of services, including skincare treatments, manicures, pedicures, facials, and makeup artistry.
Her clients, who include everyday women seeking self-care and brides preparing for their big day, are a testament to her hard work and dedication.
Ms Madau’s success is not just a personal achievement; it is also a triumph for people living with disabilities. Her story challenges the stereotypes and misconceptions that often surround disability, demonstrating that with determination and perseverance, anyone can overcome adversity and achieve their goals.
Her business has created opportunities for employment and empowerment, not only for herself but also for others who may have been marginalised or overlooked.
“When I first applied makeup for my friend’s wedding in 2009, little did I know that this simple act would set the stage for my entrepreneurial journey. From there, l started advertising my work,” said Ms Madau.
“I would do the advertising from the boot of my car where l would park at a strategic place so that potential clients would easily spot me on the roadside.”
Determined to establish her own space, she launched Divas Inc., a beauty therapy company tailored not only for the general public but also with an inclusive approach to people with disabilities.
Her salon, located in the heart of Bulawayo, has since grown beyond beauty therapy.
“Under Divas Inc., we do makeup, and nails, and also run a kids’ clothing boutique. I also work as a professional assistant at a local clothing manufacturing company,” said Ms Madau. “I grew up in a loving and supportive family that never made me feel different. I believe the confidence instilled in me at home is what made me the woman I am today.”
Beyond beauty services, Ms Madau mentors aspiring beauty therapists, particularly young women with disabilities, encouraging them to pursue their passions despite societal limitations.
“To all women who are physically challenged, self-acceptance is important. Disability will not disappear by feeling sorry for yourself. Instead, you must take charge and learn to work with it,” she said.
Ms Madau’s journey has earned her recognition, with local business groups and women empowerment organisations celebrating her achievements. She has been invited to speak at workshops, sharing her story of resilience and entrepreneurship.
Her dream is to expand her brand, offering training programmes for people with disabilities who want to join the beauty industry.
Online Reporter