Online Reporter
Alicia Kadzviti-Herald Reporter
GAIN Cash and Carry yesterday held the final draw of its Zvirimubhokisi/Okusebhokisini Promotion, awarding 27 national winners after a festive-season campaign that attracted over two million entries.
This is the third edition of the promotion, which ran from November 13 to December 31, 2025.
It generated excitement among shoppers, pooling entries from Gain’s 90 branches nationwide.
The campaign offered an array of prizes, including 17 Master T35 trucks, eight Nissan NV200 vehicles, solar kits, and poultry packages.
Weekly draws also produced nearly 1 000 winners of US$50 shopping vouchers, enhancing participant engagement throughout the promotion.
Winners were selected using both manual and electronic systems, ensuring transparency, with names displayed on screens for public verification.
In an interview at the event yesterday, Gain marketing manager Mr Carl Kusada said the promotion was important in driving customer loyalty, supporting sales growth and facilitating branch expansion.
“Promotions like this bring more customers, increase sales, and allow us to extend into new areas,” he said.
Mr Kusada said the promotion has been beneficial for Gain Cash and Carry, allowing the company to grow from 30 branches to over 90 now, with new outlets recently opening in Karoi and Mutare. He added that the company aims to ensure that each branch eventually has its own prize pool, thereby spreading opportunities more evenly across the country.
The investment in the campaign was substantial, totalling about US$500 000, and there are plans to increase this figure for future editions.
Corporate partnerships were instrumental to the promotion’s success. For example, NMB Bank sponsored one of the trucks, with Ms Nonhlanhla Mukawu, the bank’s marketing business partner, explaining the initiative’s dual benefits which are to reward customers while also enhancing engagement with account holders.
“We encouraged people to swipe a minimum of US$50 or its equivalent at Gain Cash and Carry stores countrywide,” she said.
A representative from Schweppes, Mr Munyaradzi Muzanarwo, noted the strong uptake of the promotion, with local customers making frequent purchases.
“We saw traction because locals are coming to our shops to purchase, so we actually have good participation, and we promise to participate again in this year’s edition,” he said.
