daniel chigunweSINGAPORE. — What will the future look like?
It’s an important question because it is something that the pioneers, artists, innovators, and content creators of the modern day want to shape and understand.
It is clearly something that concerns the esports community too and as such, the Global Esports Federation have clearly had the issue at the forefront of its planning after they announced a new partnership with 888 The New World.
The aim of the partnership is to support the many and varied facets of the esports industry, its communities, its culture, and its economy to become a central thread of the digital future of entertainment across many broad forms.
Central to the partnership is the new non-fungible token marketplace, which looks set to revolutionise how we view media, assets, and even art.
It is perhaps a surprising move for those who consider esports as a standalone industry that has links to others, such as streaming, betting, and even esports betting with cryptocurrencies, that the GEF have agreed to this partnership.
888 The New World is an organisation that is primarily involved with the arts, media, and creative people who want to change how we appreciate and enjoy these items in the current and forthcoming digital age.
Paris Hilton, for example, is one such creative that is involved in the organisation.
Yet, the lines between real life and art have often been blurred in the past.
Andy Warhol and Peter Blake may be well known for bringing the mundane into the art mainstream through pop art, but that inclusivity of aspects of modern life being absorbed and celebrated by art has remained.
Now, it appears that the esports industry is going to be an important part of that movement going forward. In their press release about the partnership, 888 commented that:
“Art can take many forms and expressions beyond visual experiences that today we associate with art. In our new world, I also see art as music and gaming.”
“We are honoured to partner with the Global Esports Federation as the first step in celebrating the creativity, professionalism, skill, and pure talent that can be appreciated through art, culture, and innovation of the esports community.” — GEF
Online Reporter