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segments with a company-best eight segment awards.
GMC ranked second overall in initial quality, climbing 10 spots, and was the top-ranked non-premium brand. Chevrolet also jumped 10 spots and ranked fifth overall and second among non-premium brands. Together with Buick and Cadillac, all GM brands performed better than the industry average of 113 problems per 100 vehicles.
In addition, GM was awarded the Silver Plant Assembly Line Quality Award for its Oshawa, Ontario, plant where the Chevrolet Equinox and Impala are built.
GM swept the Large Heavy Duty Pickup segment, GMC Sierra HD and Large Light Duty Pickup segment, Chevrolet Avalanche and Chevrolet Silverado LD.
“Nothing energises us more than receiving the verification of quality from our customers,” said Alicia Boler-Davis, vice president Global Quality and US Customer Experience.
“The overall ownership experience of the people who buy our cars and trucks is founded on providing vehicles with innovative technologies, while ensuring highest levels of initial and long-term quality and services they can rely on.”
Brand Highlights
Chevrolet
Segment Award Recipients
Camaro — Midsize Sporty Car
Impala — Large Car
Tahoe — Large CUV
Silverado HD — Large Heavy-Duty Pickup
Avalanche — Large Light-Duty Pickup
Segment Top 3
Spark — Ranked Second — City Car
Equinox — Ranked Third — Compact CUV
Silverado LD — Ranked Third — Large Light-Duty Pickup
Cadillac
Escalade — Segment Award Recipient — Large Premium CUV
CTS — Ranked Third — Compact Premium Car
Buick
Encore — Segment Award Recipient — Sub-Compact CUV
Enclave — Ranked Second — Midsize CUV
Regal — Ranked Third — Midsize Car
GMC
Sierra LD — Segment Award Recipient – Large Light-Duty Pick-up
Sierra HD — Ranked Second — Large Heavy-Duty Pick-up
The 2013 IQS is based on responses from more than 80 000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership. The study was redesigned for 2013 and provides manufacturers with information they can use to quickly identify problems and drive improvement. – Motoring Correspondent.
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