Growing export market to spur Nestle’s performance

Harare Bureau
NESTLE Zimbabwe says a growing export market and the re-introduction of new product lines will spur the company’s performance this year.In an interview with our Harare Bureau last week, Nestle managing director Kumbirayi Katsande said the company will this year restart production of Milo and Maggi soup. “We are coming back with Nido which is already on the market and we are bringing back Milo and Maggi,” said Katsande. “We have to be innovative all the time,” he said.

Katsande said Nestle will explore more markets in the region as demand continues to increase.

“Our export markets are mainly Zambia, Malawi, Botswana but now we are going back to South Africa. The market is growing,” he said.
Katsande urged government to implement policies that encourage local and foreign investment into the productive sectors of the economy.

Katsande said that cheap imports were “a big challenge” to local producers.

“We are affected by the imports but we need to find a way to be competitive and build strong relationships with customers,” Katsande said.

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