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Tinashe Makichi Business Reporter
Retail giant, Horizon Ivato says cashless transactions at its supermarket at Long Cheng Plaza have increased 40 percent as customers continue to embrace the use of plastic money in response to the prevailing cash challenges.
Horizon Ivato general manager Hansen Hu told The Herald Business that cashless transactions have since increased and the supermarket has put in place adequate point of sale terminals.
“We have seen an increase in cashless transactions of about 30-40 percent. This is an indication that the market is slowly embracing the idea of plastic money. We have also seen some customers making their payments using RTGS particularly on the furniture side,” said Mr Hu.
Horizon Ivato Supermarket, a leading supplier of various products ranging from gym and sports equipment, office furniture, all kinds of lighting, clothing and dry groceries, says there has been an increase in traffic into the shop since it opened doors three years ago.
Mr Hu said there has been a positive response from the market and the retail company is looking at devising marketing strategies to ensure presence outside Harare.
“Horizon Ivato is the supermarket to be and this is substantiated by the response that we have seen from the market. This supermarket is a one stop shop where you are guaranteed of getting all the products that you need.”
In light of market response and the need to register its footprint on the local market, Horizon Ivato is running the Summer Splash Promotion from August to September 3, 2016.
To enter the promotion one has to spend $10 or more in the supermarket and $20 or more in the hardware section.
These promotions come after Horizon Ivato increased its shelf space for local products to 70 percent.
“Our local content in terms of products is now sitting at 70 percent and this is against earlier impression that all the goods that you find at Horizon Ivato are Chinese.”
The retail giant has since expanded its retail space driven by the increasing demand for hardware products.
Online Reporter