Life tattoo your discount ticket

true.
But one fashion label is demanding the ultimate branding opportunity in exchange for the privilege.
Designer Marc Ecko is offering fans of his Ecko Unltd and Cut & Sew labels a 20 percent discount for the rest of their lives if they are prepared to live with a tattoo of one of the company logos.
And crazy as it sounds, shoppers are already taking the label up on its Branded for Life offer.
Simon Sanchez, from Houston, Texas, told MailOnline how he had the Cut & Sew skull and scissors motif inked on his calf last weekend.
The 25-year-old, who worked as a cashier at a local Cut & Sew store from 2009 to 2010, told how he printed a copy of the distinctive logo from the company website and took it to his local tattoo parlour.
The design was etched onto the back of his left calf against a backdrop of plumes of smoke.
He explained: “I used to work for Ecko. I always loved that Cut & Sew brand logo – no-one in the Houston area had gotten the tattoo so I wanted to be the first.”
He admitted that most people are curious about the design, and don’t typically associate it with Cut & Sew.
“People who me know I like the style of clothes, so they know about the discount,” he continued.
“A lot of people would say I’m crazy just for the discount, but . . . there is more meaning to me behind the scissors.”
The company is also offering the lifetime discount to customers who get tattos of Ecko Unltd’s rhinoceros logo.
Customers are free to personalise the images by changing the colour and adding a background – as long as the logo remains intact.
Instructions for the promotion posted on the brand’s Facebook page sparked hundreds of comments, ranging from shock to support from Marc Ecko fans.
One respondent, who brushed off the marketing ploy as an April Fools joke, was promptly corrected by the label.
A posting from the label on Friday read: “No, this is no April Fools hoax. We are committed to rewarding our loyal fans.”
The offer is valid only in Marc Ecko Cut & Sew and Ecko Unltd store locations in the US and Puerto Rico.
For those who may want a less permanent way to show their loyalty and still manage a discount, there is an easier alternative that doesn’t involve needles. The company also offers 15 percent off the next purchase for those who sign up to receive e-mail promotions. – Daily Mail.