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THE media has been urged to take practical steps to report more on the environmental and agricultural interventions to help monitor the effectiveness of development programmes within the Sadc region, a development activist says.Ms Doreen Shumba-Mnyulwa, director of the Regional Agricultural and Environmental Innovations – Africa (Raein-Africa), told journalists recently to participate actively in assessing the effectiveness of interventions and technologies addressing food security, climate change and environment to help the Sadc region develop effective instruments for sustainable development.
Raein-Africa is a regional network that supports various scientific and technological interventions to respond to food insecurity, environmental, climate change and policy challenges facing local communities in the Sadc regions
“The media has a critical role to play in reporting on sustainable development activities,” she said.
“You must take the lead on impact reporting and bring out challenges and the potential of innovative interventions.”
The media workshop that drew participants from the region Sadc was aimed at exploring the role of the media in sustainable development and highlight their potential in strengthening the voice of the public and creating space for public participation in sustainable development.
The workshop also sought to enhance the capacity of journalists to report on new and emerging technologies as well as critiquing development interventions to inform policy makers and smallholder farmers who are the key actors in sustainable development.
“Media can play a major role in knowledge sharing. Knowledge not shared is lost,” Ms Shumba-Mnyulwa said.
Online Reporter