Online Reporter
Sukulwenkosi Dube-Matutu, [email protected]
The media fraternity has been identified as a crucial stakeholder in the HIV and AIDS prevention agenda.
Addressing members of the media from Matabeleland South during a meeting to kickstart a media tour, National AIDS Council (NAC) Provincial Manager Mr Mgcini Sibanda said the media—through its information dissemination and awareness-raising role—can help influence behaviour change, combat stigma, and increase community knowledge of HIV-related programmes.
The organisation has rolled out a three-day media tour in the province. Media practitioners will visit Gwanda and Insiza districts to gain insight into HIV-related programmes implemented by NAC.
“Your role in disseminating information is vital in raising awareness and fostering understanding of this ongoing challenge. The country and province continue to grapple with the impact of HIV and AIDS. The prevalence rate in this province remains concerning, with an estimated 17.1 percent against a national rate of 10.1 percent.
“One of the most significant barriers to effective HIV prevention and treatment is the stigma associated with the disease. Many individuals are reluctant to get tested or seek treatment due to fear of discrimination,” he said.
Mr Sibanda noted that while there have been improvements in healthcare infrastructure, access to antiretroviral therapy (ART) and regular health services remains a challenge, particularly in rural areas.
He highlighted the vulnerability of the youth population, with a rising number of new infections among young people aged 15–24.
“There is a need for youth-targeted education and prevention programmes,” he said, adding that poverty, unemployment, and lack of education contribute to the spread of HIV.
Despite these challenges, Mr Sibanda acknowledged notable efforts to combat HIV and AIDS in Matabeleland South, including community outreach programmes by NAC and its partners.
“There has been a concerted effort to increase the availability of testing services and ART, with mobile clinics reaching underserved areas. Peer support groups are being established to provide emotional and psychological support to those living with HIV, helping to reduce stigma.
“We urge the media to play a pivotal role in raising awareness, fighting stigma through positive reporting on HIV, and promoting education on HIV-related issues,” he said.
@DubeMatutu
