Online Reporter
Sikhumbuzo Moyo, [email protected]
THE media industry has been called upon to either swim or sink as the industry is fast evolving towards new media models in a new digital world.
The call was made by the Minister of Information, Publicity and Broadcasting Services, Dr Zhemu Soda in a speech read on his behalf by the chief director Mr Jonathan Gandari on day one of the broadcasters’ conference being held by the Broadcasting Authority of Zimbabwe in collaboration with the National University of Science and Technology (NUST).
Minister Zhemu said the conference comes at a pivotal moment for Zimbabwe’s broadcasting sector and the discussions taking place have the potential to reshape the future of national broadcasting and challenge traditional approaches to media development.
“The sector is pursuing a new vision anchored on digital transformation, innovation and sustainability. We are witnessing the emergence of new media models designed to secure the future of broadcasting in an increasingly digital world.
Our mission is clear: to build a modern, efficient and inclusive broadcasting ecosystem that responds to the needs of the present while preparing for the future,” said Minister Zhemu.
He said the blueprint for transformation seeks to modernise content production, distribution and consumption through the adoption of emerging technologies.
“We must urgently integrate digital technologies into our national development agenda. Broadcasting is no longer simply a platform for information dissemination; it has become a catalyst for economic growth, innovation and social development. The sector has the potential to stimulate investment, create employment opportunities and support the growth of local industries,” said Minister Zhemu.
Equally important, said the Minister, is the role of broadcasting in promoting sustainable development.
“As the world embraces green technologies and environmentally responsible practices, our media institutions must play their part in advancing awareness and supporting national development objectives.
The future of broadcasting will be shaped by artificial intelligence, cloud-based technologies, data-driven content creation and advanced digital platforms. These innovations present both opportunities and challenges, requiring broadcasters, policymakers and academic institutions to work together to develop the necessary skills and regulatory frameworks,” he said.
He said there was therefore need to unlock the full economic potential of local content creators, innovators and broadcasters, saying a vibrant broadcasting industry can attract investment, strengthen cultural identity and position Zimbabwe as a competitive player in the global digital economy.
“As we move forward, collaboration between Government, industry, academia and innovation hubs will be critical. Together, we can build a broadcasting sector that is resilient, technologically advanced and capable of contributing meaningfully to national development.
The future belongs to those who embrace innovation, invest in knowledge and build with purpose. Let us therefore commit ourselves to shaping a broadcasting industry that is not only modern and competitive, but also inclusive, sustainable and responsive to the aspirations of our people,” said Minister Zhemu.
