Online Reporter
Robin Muchetu in Chinhoyi
THE media has remained a crucial stakeholder in disseminating information about HIV and Tuberculosis (TB) as the country gears itself to end Aids by 2030.
This was emphasised by National Aids Council (NAC) Board Member Ms Rumbidzai Zinyuke during a recent workshop for editors held in Chinhoyi.
“The National Aids Council recognises the immense power of the media in providing accurate information, combating stigma and discrimination, promoting prevention strategies and highlighting both the successes and challenges we face in our journey towards ending Aids as a public health threat by 2030,” said Ms Zinyuke.
Editors from various media houses across Zimbabwe engaged in critical discussions that provided valuable insights and enhanced their understanding of the multifaceted challenges and progress in the fight against HIV and Aids.
Topics covered included advanced HIV disease, mental health, reducing TB stigma, the use of artificial intelligence in HPV and cervical cancer screening, epidemic control and financial challenges related to cuts in US government funding, as well as initiatives to eliminate mother-to-child transmission.
“We discussed the latest scientific advances in the prevention and treatment of HIV, the challenges affecting antenatal care coverage and areas that require additional focus. We also articulated our expectations for the contributions you can make as editors. Ethical reporting is paramount, it is essential to ensure the dignity and privacy of individuals affected by HIV and to amplify the voices of those who are most vulnerable,” Ms Zinyuke emphasised.
She acknowledged NAC’s partnership with the media and reiterated their role as vital allies in achieving national eradication goals.
Ms Zinyuke added that they are committed to providing media professionals with the resources and support necessary for ongoing HIV coverage.
Testimonies from women receiving care provided the media with a deeper understanding of their struggles and successes, underscoring the importance of documenting such stories. Editors were encouraged to have empathy and respect privacy when sharing the narratives.
“As you leave here today, I encourage you to reflect on the discussions we have had and to translate your learnings into impactful journalism. The stories you tell have the power to save lives, change attitudes, and contribute to a healthier and more equitable Zimbabwe,” Ms Zinyuke added.
Mrs Wendy Nyakurerwa-Matinde, Live Editor from Zimpapers, noted that the workshop was an eye-opener regarding the progress the country has made in testing, treatment and viral load suppression.
“We have a vital role to play in the HIV response in the country. As media practitioners, we communicate with the public and disseminate information to them. Doctors emphasised the importance of reporting accurately so that everyone has access to correct information and as Zimpapers, we commit to producing factually accurate articles about HIV,” she said.
