Online Reporter
Gift Moyo [email protected]
A rising digital content creator has taken platforms such as TikTok by storm. Victor Ivyic, born Victor Ndlovu, is fast becoming one of the continent’s most talked-about young entertainers.
He has gained widespread attention through his music-infused TikTok videos and comedic skits, where he hilariously mimics different types of “blessers” and men, a style that has become a signature part of his online identity. Using TikTok as a launchpad, Ivyic has successfully transitioned from content creation into music, steadily rising to continental prominence as one of his generation’s most relatable and authentic voices.
He is behind popular songs such as It Is Well, Joy Is Coming, and On My Side, with lyrics that resonate deeply with audiences by reflecting everyday struggles and hope-filled experiences. Within months of release, much of his music has amassed millions of views on YouTube, while on TikTok, he commands an audience of nearly six million followers.
The Zimpapers Arts and Entertainment Hub caught up with the rising star to get a closer look at his journey and creative process. Below is the interview:
Q: What started your journey as a content creator?
A: My journey started from a place of curiosity and experimentation. I’ve always had a creative mindset, so I naturally found myself turning everyday moments into something entertaining or thought-provoking. What began as simply playing around with ideas on my phone gradually became more intentional when I realised people were actually connecting with what I was creating. That shift from creating for myself to creating for an audience was the real turning point. It showed me that content is not just about expression, but about impact.
Q: What sort of message are you trying to push with your content?
A: I don’t believe in forcing one fixed message, but overall, my content is about connection and perspective. I create in a way that allows different people from different backgrounds to see themselves in it. Whether it’s through humor, character, or storytelling, the goal is to make people feel something while also subtly reflecting real-life dynamics. At the core, it’s about showing that creativity can cross boundaries-culturally, socially, and globally.
Q: Is the music that you use in your videos original? If so, what inspired you to create your own music, and what is the meaning behind it?
A: Yes, the music I use is original – there’s no such thing as ‘fake music’ on my end. For me, music isn’t an add-on; it’s part of the foundation. It allows me to express things that visuals alone can’t fully capture. While my content is often driven by instinct and performance, music is where I become more deliberate – writing, structuring, and translating real experiences into sound. The inspiration comes from life itself – emotions, observations, and the different spaces that I move through, so when people hear my music in my content, it’s not just background, it’s an extension of the story that I am telling.
Q: What advice do you have for aspiring content creators who want to enter the space and differentiate themselves?
A: First, start with what you have. Waiting for perfect conditions will only delay your growth. Second, understand yourself before trying to copy what’s already working. A lot of people enter the space trying to replicate trends, but differentiation comes from identity, not imitation. Third, learn how to combine creativity with strategy; it’s not just about posting – it’s about knowing why you’re posting, who you’re speaking to, and how you’re building over time. And finally, stay consistent. The space rewards people who can evolve without losing their core.
Q: Do you think that content has replaced mainstream media?
A: I wouldn’t say it has completely replaced it, but it has definitely disrupted it. Content has changed how people consume information and entertainment. It’s faster, more direct, and more personal. People don’t always want to wait for scheduled programming anymore; they want something that they can relate to instantly. That said, mainstream media still holds structure, credibility, and scale. What we’re really seeing is a power shift, where content creators are becoming part of the media ecosystem rather than just competing with it.
