Miss & Mr Rural Zimbabwe pageant kicks off journey to empower rural talent

Ja’Dijo restaurant in Bulawayo was abuzz with excitement on Saturday as the Miss & Mr Rural Zimbabwe pageant held its media launch.

The event brought together esteemed guests, including Zanu-PF National Political Commissar Munyaradzi Machacha; guest of honour — Minister of Environment, Climate, and Wildlife Sithembiso Nyoni; Nkayi Chief Mbusi Bekithemba Dakamela; Pedzisayi Shangai who is the village head for Makwati Village in Umguza, and Lady Tshawe, who is Bulawayo City Council’s Arts, Culture, and Heritage Officer.

Steered by the multilingual MC Zaza and MC Mqemane, the launch showcased a rich display of cultural artefacts, highlighting the beauty of Zimbabwe’s heritage. The display included traditional clothing, jewellery, and crafts, paying tribute to the country’s diverse cultural roots.

The atmosphere was electric, with the mesmerising sounds of Ifa Lethu Arts’ traditional marimba music filling the air.

The teenagers’ energetic performance set the tone for an unforgettable evening and even got Machacha donating something towards their cause.

Guests were treated to a culinary journey, sampling traditional delicacies such as mopane worms, baobab juice, and uxakuxaku. The dishes spoke to Zimbabwe’s unique flavours and the importance of preserving cultural traditions.

Nyoni, in her keynote address, underscored the critical importance of empowering rural youth during the reintroduction of the pageant. She described it not just as a pageant, but as a movement aimed at liberating rural boys and girls, promoting environmental sustainability, cultural pride, and community development.

“As Minister of Environment, Climate, and Wildlife, I am honoured to support the revival of Miss Rural and Mr Rural. This initiative embodies unity, cultural heritage, and environmental stewardship. It celebrates our rural areas as the backbone of our nation, rich in culture and natural heritage,” she said.

She emphasised the pageant’s role in educating rural youth about environmental conservation while fostering pride in Zimbabwean culture through activities like wearing national fabric and promoting traditional culinary arts and dance.

“In our fast-paced modern world, it is all too easy to overlook the beauty and significance of our rural areas. These regions are the backbone of our nation, home to our rich culture, traditions, and natural heritage. However, they face unique challenges, including the need for environmental conservation and sustainable development. Miss Rural and Mr Rural is a transformative platform that aims to empower young boys and girls in rural communities, enlightening them about the importance of their environment and encouraging them to become environmental stewards in their own right.”

She also acknowledged the contributions of First Lady Auxillia Mnangagwa in promoting Zimbabwean culture and healthy eating habits, further emphasising the Government’s commitment to inclusivity and national unity.

“Furthermore, I am delighted to support the wearing of the Zimbabwean national fabric, the promotion of traditional culinary practices, the revitalisation of traditional arts and dance, and the vital role of being good environmental ambassadors, particularly in rural communities.

“Our First Lady, Amai Auxillia Mnangagwa spearheaded the national fabric in which consultations were made among Zimbabweans to come up with these inclusive ideas. She was an integral part of the process and Zimbabwe is most grateful. Secondly, her traditional cookouts have encouraged Zimbabweans to cook and eat healthy Zimbabwean food,” Nyoni said.

“This is a testament to President Mnangagwa’s vision to see a united nation. This is the Government walking the talk, making sure that no one and no place is left behind,” she added.

Chief Dakamela expressed his heartfelt connection to the pageant, highlighting its relevance to rural life and its role in providing a platform for rural people to showcase their talents.

“This pageant is very close to my heart because it speaks directly to our community and gives our rural folk an opportunity to shine,” Chief Dakamela stated.

“We’re committed to supporting the selection of participants. Already, there have been reports of ‘fake Miss and Mr Rural’ attempts, but we are vigilant. In our rural areas, one of the challenges we face is youth migration in search of better opportunities. This programme is thus crucial because it aims to retain our youth and empower those who are marginalised.”

The launch even attracted rural models from Masvingo who expressed their excitement at being part of the festivities.

Founder of the pageant, Sipho Mazibuko paid homage to the guests for their continued support.

The reintroduction of Miss Rural and Mr Rural Zimbabwe signifies a significant stride towards empowering rural youth and promoting sustainable development nationwide.

The launch marked the beginning of a 10-province journey culminating in the coronation of a national rural king and queen. As the pageant unfolds, Zimbabweans can anticipate a showcase of talent, beauty, and cultural richness. – @MbuleloMpofu