Mthokozisi Ncube [email protected]
WHAT happens when the language of love meets the rhythms of Afropop and contemporary soul?
For Bulawayo musician MJ Sings, the answer lies in Isoka — The Art of Loving, a forthcoming three-track EP that uses isiNdebele to tell intimate stories about romance, vulnerability and the lessons that come with opening one’s heart.
Set for release on 23 October, the project is both a musical exploration of relationships and an embrace of the artist’s cultural identity.
In an interview, MJ Sings said the title was deliberately chosen to reflect the experiences of men navigating romantic relationships, from the excitement of falling in love to the mistakes and difficult moments that come with it.
“Isoka is more than just a title; it represents the man who loves, who takes risks in love, who makes mistakes, and who is willing to be vulnerable for someone he cares about,” he said.
“Love is beautiful, but it is also something we learn and grow through. I wanted to celebrate that beauty while acknowledging the difficult moments that come with it.”
The musician said the project was inspired by his fascination with love and human connection, which he believes can make people feel both powerful and vulnerable.
“The songs draw from personal feelings, experiences and observations of relationships around me.
Even when a song isn’t a direct retelling of something I’ve experienced, I try to approach it from an honest emotional place,” he said.
“I want people to hear these songs and find pieces of their own stories in them.”
Unlike projects that explore several unrelated themes, Isoka focuses on different stages of romantic relationships, including falling in love, appreciating a connection and navigating the uncertainty that can threaten it.
MJ Sings said the three tracks were carefully developed to tell a connected story rather than simply form a collection of songs.
“Rather than trying to tell many different stories, the three songs explore different sides of love,” he said.
“It’s a more intimate and intentional body of work, and it gives people a clearer understanding of who MJ Sings is as an artist.”
The EP features three songs — Finally, Away, featuring Bhekiwe, and Sabela. Production was handled by Bulawayo-based producers Maask and Reneiloe at DAB Three Studios.
Beyond the music, MJ Sings hopes the project will help promote isiNdebele and demonstrate how Zimbabwean languages can tell stories that resonate with audiences across cultural boundaries.
“As an Ndebele artist, I also wanted to embrace my language and culture and use them to tell stories that people can connect with, regardless of where they come from,” he said.
He added that his ambitions extend beyond streaming figures, with the project intended to create a lasting emotional connection with listeners.
“I believe our languages and stories have a place on the global stage, and I want to be part of expanding that space for Zimbabwean music,” he said.
“Beyond streams and numbers, I want this project to build a deeper connection between me and my audience. I’d love for Isoka to become part of people’s love stories,” he said.
