More investment needed for our football

There is no doubt that Zimbabwean football is beginning to move in the right direction due to the growing investment being witnessed at some Premier Soccer League clubs.

The developments taking place at Scottland FC, Simba Bhora FC, FC Platinum and Hardrock FC are encouraging signs that football in the country can become commercially viable and professionally managed if meaningful investment is channelled into the sport.

For many years, local football has struggled due to poor infrastructure, lack of sponsorship and outdated administration systems. However, the recent push by some clubs to modernise operations, improve player welfare and invest in infrastructure should be applauded.

One of the most important developments is the growing ambition by clubs to construct and own stadiums. This is how football grows globally. Teams that own modern stadiums are able to generate revenue through ticket sales, advertising, hospitality services and other commercial activities. More importantly, good facilities improve the match-day experience for supporters and create safer environments for families to attend games.

Zimbabwean football cannot continue relying entirely on municipal stadiums that are often poorly maintained and fail to meet international standards. Club-owned facilities would greatly improve the professional image of our league and help attract bigger sponsorship deals and international partnerships.

Beyond infrastructure, clubs also need to modernise their overall approach to football. This includes investing in youth academies, sports science, digital marketing, proper branding and community engagement programmes. Football today is no longer just about what happens on the pitch; it is a complete business ecosystem.

The investment being injected into some clubs is already raising competition levels in the league and motivating other teams to improve. This can only benefit Zimbabwean football in the long run, including the national teams.

Corporate sponsors, local authorities and football administrators must therefore support initiatives that promote professionalism and sustainability in the local game.

If properly managed, football can become a major employer for youths while also contributing significantly to the country’s economy and international image.

Zenzo Mabena

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