At 79th in the world, MTN is the highest-ranked local brand.
MTN moved up nine places with an overall increase in brand value of 23 percent. MTN is again the only African brand in the 2013 survey.
“The Millward-Brown BrandZ Top 100 Global Brands 2013 listing is particularly exciting and timely, as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers,” says Jennifer Forrester, executive for group marketing, MTN.
With nearly 200 million subscribers across Africa, Asia and the Middle East, MTN is a market leader in 70 percent of the 22 countries where it operates.
Launched towards the end of 2012, MTN’s new vision, mission and strategy better addresses customers’ needs, putting them at the centre of our efforts as a business, states the company. – CAJ News.



