adminShowbiz Reporter
AFRICA’S leading pay television provider MultiChoice Africa last week launched Africa Rising – a campaign designed to inspire Africans to become involved in community-based social upliftment projects.The campaign was launched in Mauritius with a pan-African song Rise Up composed and performed by top African artistes, Davido (Nigeria), Tiwa Savage (Nigeria), Diamond Platnumz (Tanzania), Bongo Flava (Tanzania), Sarkodie (Ghana), and MiCasa (South Africa).
The main objective of the Africa Rising campaign, according to MultiChoice, is to encourage Africans to stand up and make a positive impact on the continent.
“MultiChoice is a born and bred African business, and is an active participant in the social and economic transformation of its host communities.
“The Africa Rising campaign underscores the group’s passion for Africa’s development on the ethos of creating shared value. Thus MultiChoice believes there are many social investment and upliftment projects in Africa and these stories need to be told. The company wishes to encourage all people in Africa to rise up and be an inspiration to others,” says a statement released by MultiChoice Africa.
Following a surprise unveiling of the campaign at a MultiChoice Content extravaganza held in Mauritius last week, the composition was termed bold, energetic and a rallying call to the people of Africa by those at the launch.
The launch featured youth engagement hubs on three African regions namely, Southern, Eastern and Western where young people engaged about the impact that Africa Rising could make in communities across Africa.
The statement says: “As pioneers in pay television on the continent, Africa Rising campaign is set to create a new shared value movement that inspires Africa, which is undisputedly regarded as the world’s next big growth market with huge potential.
“The campaign not only showcases MultiChoice’s commitment to the continent but will inspire, by revealing the remarkable stories of Africans who have achieved and excelled through opportunities from MultiChoice’s commitment of creating shared value.”
Online Reporter